Having always been a huge reader, I gravitate towards the written word. But guess what? The majority of the world does not? How does a writer reach those who prefer not to read?
Audio books.
Think about it. As our world becomes more technologically dependent, more visual, and more hurried, audio books can fit an important niche. Not only that, but many people are not fluent readers, or don't read at all, and they miss out on the worlds the rest of us readers get to enjoy.
I've always loved to be read to, and my children enjoyed it, as well. Whether you write fiction or non-fiction, audio books are a convenience for readers, especially those with a long commute, or boring workouts.
Besides offering your book to a whole new market, audio books can be a way to help readers take the chance on your book. Similar to free sample chapters, free audio books, or free audio chapters can be the key to garnering new fans.
Make it. You can hire a company to produce your audio book, but it's not all that hard to do it yourself. Joanna Penn posted a comprehensive article with ten tips on how to create an audio book.
{thanks for the link, C. Hope Clark!}
Distribute it. Authors today have the option to sell the Author Jill Williamson posts free audio files of her first two novels. She puts them up one at a time, alerting her fans via Facebook that a new chapter is available.
Publishing pro Michael Hyatt lured readers to buy his marketing book, Platform, by offering a host of goodies for those who purchased the book in the first week, including an audio edition of the book (which I listened to on my Kindle).
And using a service, such as Gumroad, it's easy to sell audio files without having to tangle with a site to collect the money.
Do you listen to audio books yourself? How do you feel about offering your own to readers?









