Here's a book you'll probably want to buy. Platform: Get Noticed in a Noisy World, by Michael Hyatt. I just did. Why?
1. Because I read Michael Hyatt's blog. Formerly the CEO of Thomas Nelson Publishing, Hyatt blogs about publishing, writing, social media, and leadership. His posts are practical, and I always learn something. He's got great content.
2. Because he's given away content before--and it's good content. Sure, he can make money on this book. But he's offered so much free content through his blog, with posts like How To Shave Ten Hours Off Your Workweek and his free ebook Creating a Life Plan.
3. Because he exemplifies how to build a great platform. Hyatt started blogging eight years ago. After four solid years, he managed 1000 unique visitors a month. In other words, he started out just like us. In the last four years, he's made some changes. Now he has over 300,000 unique visitors a month, and a huge presence on Twitter and Facebook. Wouldn't you like to hear how he does it?
4. Because he's giving incentives. To help get the word out about the book, Hyatt is employing some great marketing tactics. He's building a team of influencers for the book. And those readers who buy the book by the end of the day on May 25th will receive a huge batch of free videos, ebooks, and podcasts. Check out the list to see what you'll get.
Who inspires you with their marketing ability or their platform?
Thanks for the nudge, Debbie! I've followed Michael Hyatt for awhile now, too, and have found his site invaluable. In fact, I just finished my book proposal following tips from his book, Writing a Winning Book Proposal. Think I'll be getting this one! God bless!
ReplyDeleteI'm browsing through all the free stuff right now, and it looks really good. I'll probably start listening to the audio book while I do errands. Hope you like it, too, Maria!
ReplyDelete~Debbie
I really like his blog and find his posts on multiple subjects to be helpful. My only hesitation to purchasing his book is that I've sworn off platform stuff while I revise. Then, I took another look at all the freebies. Great for my TBR pile.
ReplyDeleteI know, Stacy. That's what tipped the scale for me. I put the book on my Kindle, and already listened to half of it while running errands. It's very practical--lots of website recommendations and how-tos. I would still also recommend Christina Katz's platform book. They overlap some, but not too much.
ReplyDelete~Debbie
Debbie, I just had a good friend recommend Hyatt's book. It's now on the tbr list. I also really like Edie Melson's tips at thewriteconversation.blogspot.com and Robert Lee Brewer's posts at robertleebrewer.blogspot.com. Both offer concise, helpful advice. I found you through Edie. :). The title of your blog grabbed my attention!
ReplyDeleteThanks for stopping by, Julia! I love Edie and all her fantastic ideas. Thanks for the link to Robert Brewer. I'll definitely check him out!
ReplyDelete~Debbie