Let's face it. Twitter is here to stay. Whether you've embraced "micro-blogging" or stayed far away from hashtags and @ symbols, authors need to know what Twitter can do in the promotional world. Thanks to my eagle-eyed friend, Stacy Jensen, I found Twitter For Good: Change the World One Tweet at a Time, by Claire Diaz-Ortiz.
I'll admit, it's been tough to wrap my brain around why Twitter is helpful. I 'get' Facebook, but I hadn't spent much time on Twitter, besides the occasional tweet. Diaz-Ortiz works for Twitter, leading social innovation and philanthropy. She also co-founded Hope Runs, a non-profit helping AIDS orphans in Africa.
The book is comprehensive. Not only does Diaz-Ortiz help you get started if you're a newbie, she helps you set goals for what you want to accomplish and then meet them. Diaz-Ortiz has mastered the art of using Twitter for highlighting projects, like the one she founded. Many of the points can also be translated into marketing ideas for authors.
Avid Twitter users will find in-depth chapters on how to use multimedia in their tweets, connecting with target audiences, and using Twitter overseas. Diaz-Ortiz goes details the best way to write tweets, and how your 'voice' can make a difference. The book ends with questions and case studies to help the information sink in. Definitely a book for today's authors!
Find more information on Diaz-Ortiz' website.
Do you use Twitter? How do you see it helping you as an author?