Here's a book you'll probably want to buy. Platform: Get Noticed in a Noisy World, by Michael Hyatt. I just did. Why?
1. Because I read Michael Hyatt's blog. Formerly the CEO of Thomas Nelson Publishing, Hyatt blogs about publishing, writing, social media, and leadership. His posts are practical, and I always learn something. He's got great content.
2. Because he's given away content before--and it's good content. Sure, he can make money on this book. But he's offered so much free content through his blog, with posts like How To Shave Ten Hours Off Your Workweek and his free ebook Creating a Life Plan.
3. Because he exemplifies how to build a great platform. Hyatt started blogging eight years ago. After four solid years, he managed 1000 unique visitors a month. In other words, he started out just like us. In the last four years, he's made some changes. Now he has over 300,000 unique visitors a month, and a huge presence on Twitter and Facebook. Wouldn't you like to hear how he does it?
4. Because he's giving incentives. To help get the word out about the book, Hyatt is employing some great marketing tactics. He's building a team of influencers for the book. And those readers who buy the book by the end of the day on May 25th will receive a huge batch of free videos, ebooks, and podcasts. Check out the list to see what you'll get.
Who inspires you with their marketing ability or their platform?